CHARIOTZ provides a new way for car customization and car restoration businesses, as well as car enthusiasts, to easily tell the stories behind their modified and restored cars using photos and highly informative tags. Consumers use the site to show off their custom and classic cars, get inspired by thousands of showcased cars, discover new ideas, and get modification and restoration information. Car customization and car restoration businesses use the site to showcase their products and projects, and find customers who are looking for help to turn their own ideas into reality.
Car lovers like to make their cars unique, and stand out from the crowd. Imagine that you are on Pinterest or Instagram, get inspired by a photo of a BMW M3 with cool wheels and a modified exhaust, and would like to install them on your own M3. Finding the necessary information behind the products used and the work performed can be a very frustrating experience. Both car lovers, and car customization and car restoration businesses experience this extreme annoyance every day, and the current forums, galleries and social media platforms are wholly inadequate. CHARIOTZ helps make car customization and restoration easy and fun.
There are over ten thousand car customization and car restoration businesses in the US alone, and that number is projected to grow by 20% over the next 3 years. Today, these businesses use word-of-mouth marketing, Yellow Pages, Yelp, automotive shows and automotive forums to promote their work and acquire new customers. While word-of-mouth marketing can be effective, it is very limited in its scope and reach. Text-based mediums such as Yellow Pages and Yelp are not very effective at inspiring or attracting new customers. Automotive shows are costly and provide limited exposure. Many car customization and car restoration businesses use photo sites like Pinterest, Instagram and Facebook, but these pictures are unable to capture and showcase details of the products used and work performed, and are eventually lost amongst the ocean of generic car photos. By contrast, CHARIOTZ provides a dedicated site for these car customization and car restoration businesses to showcase their products and projects through high quality photos and simple but powerful info tags, which help them to easily connect with new customers seeking ideas, inspiration and professional help. Car lovers also use CHARIOTZ to show off their own custom and classic cars. Consumers and car customization and car restoration businesses together provide the inspiration, ideas and information to enable all car lovers to DRIVE DIFFERENT.